Top 5 Wholesale Beauty and Personal Care Products Business by Wholesale Distribution
Top 5 Wholesale Beauty and Personal Care Products Business by Wholesale Distribution
United States beauty and personal care sector is estimated to expand at a CAGR of approximately 5.12 percent over the forecast period presented in the last year. This growth is attributed to an increase in the country’s population, urbanization, and improvement in healthcare systems. According to analysts, these factors are expected to boost the sales of beauty care products. The United States is the world’s largest consumer of personal care and health products.
Cosmetics Market. The cosmetics market is witnessing tremendous expansion due to the increasing number of pristine beauty and personal care product types coming up in the market. Their lightweight and moisturizing effect characterize these product types. Cosmetics manufacturers have come up with various new product types, which are gaining mass popularity among women. These include facial cleansers, make-up removers, body care, skincare, etc.
Hair Care Products. The beauty and personal care products market is also witnessing strong growth in the hair care products segment. Haircare is becoming one of the significant pieces among mass consumers. Women love their hair and are constantly looking for the best hair care products to enhance beauty and smooth texture. In the present market, a wide range of hair care products are available in the form of gels, shampoos, hair sprays, hair curling tools, scalp treatment oils, and the like.
Body Care. Personal care product type termed as body care is another primary profit earner in the personal care market. Body care products help in revitalizing your overall appearance and offer optimum results. Some popular body care products are body lotion, face pack, body wash, facial pack, etc.
Beauty and Personal Care Product. The beauty and personal care product categories have several market players with a significant share in the overall sales volume. Major players in this segment are Estee Lauder, Neutrogena, Avon, Dove, L’Oreal, Cetaphil, and Mary Kay. While these brands have established their reputation in the market, other brands like petrolatum, baby oil, and styling gel have made a significant foray into this segment to capture the overall profit margin share.
Colour Cosmetics. Colour cosmetics are also on the rise. A significant reason behind this is high demand and low supply. These make-up products are targeted to the niche group of people who do not use cosmetic products regularly. They are made available to them at highly affordable prices. These include lipstick, eye shadows, mascaras, lip glosses, bronzers, eye shadows, eyeliners, and blushes in varied shades and colors.
Shampoo and Make-up. This segment of the cosmetics market comprises various hairstyling and skincare items like shampoos, conditioners, hair sprays, and body oils, to name a few. Some reputed brands in this segment are Colgate, Child, Driclor, Elan International, Klorane, Lima Chemicals, and Rose Organics. These make-up and hair styling products can be used either regularly or on occasion. They are targeted at women above the age of 30 and those who use make-up for special events like proms, homecoming, pageants, etc.
The above mentioned are some of the major players in the US’s beauty and personal care products industry. The forecast period for the year, 2023 is still undecided. We shall have to wait and see the major players’ reactions to this market. We will also have to wait for the various brands’ performance across the industry over the next few months and years.
Petcare. The petcare segment boasts of leading brands including Neutrogena, Purina, Iams, ASPCA, and TLC. Amongst these, ASPCA is the largest and most profitable brand in the pet care sector, with a market share of more than 24% in the whole pet care market in the US. Though cruelty-free by definition, most of the major players in this segment, provide some cruelty-free options to their customers. A few, like Neutrogena, do not.
Wholesale Distribution. This includes the retailing of beauty and personal care products and other medical devices and apparel, such as gloves, bandages, scrubs, medication, medical devices, and surgical supplies. Some leading brands in this Wholesale distribution sector are Cieaura, Nextiva, and Jckronex.
Though there have been some initial success stories in this Wholesale distribution sector, most leading brands offer bulk orders at wholesale prices. They have no option for customization or customer services, apart from telephonic customer support and marketing support.
Online Retailing. Online retailing remains the most lucrative and cost-effective platform for providing a full range of services at reduced prices to consumers. It offers customers several options, such as the direct shipment of goods from manufacturers, multiple online stores, an extensive product selection, convenient payment options, and discounts and rebates.
The customer has to choose between online discount merchants, wholesalers, drop shippers, and online stores among a long list of retailers offering similar products at reduced prices. Most leading brands and distributors in this Wholesale distribution channel are also available through online retail channels, such as their official websites, social media profiles, and corporate sites.
